UWS is missing a piece of its brain.

The new marketing campaign for postgraduate courses at UWS is a serious fizzer. Or does it reveal a serious flaw in UWS's corporate logic? Who is UWS's advertising client? Surely not any of the advertising staff or students in the School of Communication Arts? Yes, the School of Communication Arts has an Advertising degree program, which incidentally has not been cut. Surely UWS executives have no idea how advertising works, let alone how it can be interpreted. Maybe the UWS media department should sit in a few lectures or tutes offered on their own grounds at Werrington South. If this stupid postcard, freely available on campus and seen on billboards on the Great Western Hwy, is any indication of the kind of "logic" UWS represents, then it's time to look elsewhere for an education of any relevance.

If "the missing piece" at UWS is a postgraduate education, then maybe UWS should consider rethinking the way it stripped back its undergraduate programs a few years ago when it cut a thousand or so electives. How can UWS claim to have any postgraduate culture when its undergraduate courses have been so consistently depleted? In that case, Executive Dean of the College of Arts, Wayne McKenna's official line for axing the arts programs (they do not attract students anymore and are not financially sustainable) is true. The Arts programs suffering the axe at present have not attracted the same numbers in recent years because the programs have lost their edge. How can UWS art programs compete with tertiary art schools elsewhere when their programs have become such stripped back generic courses with nothing to offer?

Yes, UWS has a missing piece in its brain. And how dare UWS think it has anything to offer on a postgraduate level, when it can't even service the undergraduate cohorts who make up its majority.